Sigma Corporation has announced the Aizu Prime Line, the world’s first cinema lens series to feature fast T1.3 apertures across all focal lengths. The professional-grade Aizu Prime Line features a dozen prime lenses, ranging from 18mm to 125mm, all covering full-frame image areas.
Sigma has announced a new lens family, the Sigma AF Cine Line, along with its first two members: the previously revealed Sigma 28-45mm T2 FF and the Sigma 28-105mm T3 FF.
In a groundbreaking initiative reaffirming its commitment to equity in the creative industries, PhotoVogue has announced that it will be offering free one-on-one virtual portfolio reviews to selected participants of its 2025 open calls: Women by Women and East and Southeast Asia Panorama.
Sigma’s promised price increases have gone into effect as planned. The price hikes in the United States are all around 10%, reflecting the current tariff rate on most Japanese goods.
One important wildlife photography technique that deserves far more attention involves configuring your camera with two or three Custom modes for instantly switching between settings for action, low light, or general photography.
Instructor Paolo Sartori kicks off this eye-opening tutorial with a question: “Have you ever missed a shot because you were fumbling around with camera settings like shutter speed, aperture, or an incorrect focus mode?” And suddenly the perfect moment is gone forever.
Photographers often experience these frustrations because they neglected to spend a few moments creating Custom modes that can dramatically accelerate their workflow during changing conditions in the field. Sartori is a notable Italian nature and wildlife photography pro who insists that “this simple workflow has saved me countless times in the field.”
And before we forget, be sure to grab Sartori’s free Wildlife Photography book by clicking on the link in the description beneath the video. As for today, they’ll be no more missed opportunities once you take advantage of what you’ll learn in the next seven minutes.
Sartori uses a Canon camera to demonstrate how to set up the Custom modes he prefers. The procedure is much the same with other popular brands, and he includes some specific tips for Sony and Nikon users.
Keep in mind that the Custom modes you create are a very subjective matter, so just don’t copy Sartori’s personal settings and call it a day. Rather, listen to him explain why he makes the choices he does, and then use the same rationale to configure Custom modes that are most helpful and appropriate for your specific style and the types of images you shoot most.
Your batting average is guaranteed to improve once you’re prepared to avoid curve balls by quickly changing your stance. Then head over to Sartori’s popular YouTube channel and browse his other helpful how-to videos.
On a related note, we also suggest watching the bird photography primer we recently featured with an accomplished Canadian pro who discusses five common bird photography mistakes and provides straightforward tips for solving them in the field.
Harlowe has announced two new lights: the Mini II 20W Bi-Color LED Photography Light Kit and the Sol 5 Spectra RGBCW Mobile Light for MagSafe. Each offers unique strengths tailored to professionals and enthusiasts alike who demand quality illumination wherever creativity strikes.
As AI video makes quantum strides forward, a new trend has emerged online: bringing Bible figures to life as if they were 21st-century influencers.
Today we’ll let you in on what one pro calls an “untold secret about ISO in photography:” namely, there’s far more to this concept than finding a correct exposure. This isn’t your standard “what is ISO” video, because it goes beyond the basics to help you create a unique style that sets your imagery apart from the rest.
Instructor Ejaz Khan is an experienced pro who travels the globe and makes how-to videos that simplify complex tasks into actionable step for blending artistic flair with practical skills. Here’s how he summarizes this comprehensive tutorial: “I’ll show you how to use ISO intentionally to shape emotion, texture, and your own signature look.”
The bottom is this: Whether you’re shooting landscapes, environmental portraits, street scenes, or wildlife imagery, there are techniques for using ISO to enhance mood, grit, nostalgia, and depth—all before pressing the shutter button.
Khan begins with an overview of how ISO works in the camera, the untapped power these setting provide, and why underexposure actually causes more noise than high ISO itself. He also explains that ISO is one of the most misunderstood settings because most photographers employ it reactively, rather than with artistry in mind.
He also describes the most common ISO mistakes, like cropping high ISO image, sacrificing shutter speed, and the truth about ISO and noise—with straightforward solutions to these and other familiar challenges. And you’ll see why Khan says, “sharpness always beats clean.”
In summary, ISO can be a stylistic brushstroke for your unique photographic identity. What it’s NOT is an exposure backup plan, nor is it always what the camera says. Now it’s time to hit the “Play” button below and learn how to master ISO and make it your creative fingerprint.
There’s much more to learn for photographers of all skill levels on Khan’s instructional YouTube channel.
We also encourage you to watch the recent tutorial we featured with another accomplished pro who reveals one depth-of-field setting that 90% of beginners get wrong. He then demonstrates how taking the correct approach “will instantly transform your photography.”
Just a few months after Adobe brought Photoshop to mobile on iPhone, the company is launching its flagship image editing app to Android users as well via a public beta available now on the Google Play store.
The civil war in Sudan that began on April 15, 2023, has claimed the lives of tens of thousands. The humanitarian crisis it has created threatens hundreds of thousands, yet it’s a distant conflict that Westerners know little about.
